Here is a good selection of materials that I can share with you online to demonstrate my writing ability, firm technical grounding, and knowledge of enterprise, SMB channel partner and vertical market audiences. I have many more examples of case studies, customer messaging, sales enablement assets, and product data sheets in my hard cover portfolio.
It is important to note that I did not and do not provide graphic design or video production services. However, I work with several designers and marketing agencies in the bay area that I would recommend.
I Love Video!
I love video and there is no doubt in my mind that if you are marketeer in consumer or B2B markets, you know that video is your next voice to help you reach new customer segments. Here are two of many more videos coming up that I had the privilege to work on at Cisco with a very talented group of individuals.
If there is one thing I learned about creating a professional video is that it takes quite a few people with different skill-sets, a high level of discernment, and excellent problem solving skills.I supported each of these videos with script review and edit, employee casting calls, location scouting & negotiation and acted as an onset problem solver and technician.
Stay tuned for business use case videos for cloud based collaboration solutions to be released later this summer.
Use Cases are Hot!
High tech marketing in 2012 brings new interest and attention on building and validating innovative use cases to help customers justify new technology acquisition within their organization. Demonstrating use cases with video is a powerful way to get a complex message across simply and in terms customers easily can relate to.
In this 3-part use case demonstration we meet Monay; a mobile payment technology start up with offices across the nation. Watch how they use the Cisco Callway service to bring their company together, connect outside resources to support their initiatives, and drive employee productivity so the company can move fast on new opportunities.
Check out the use case series supporting the launch of the new Cisco Callway subscription based video conferencing service for the growing business.
The first thing a customers will usually ask when considering equipping their company with inter-company Cisco TelePresence capabilities, is "so who can I call?" Cisco has an answer for that. Here is a solution brochure that I wrote telling enterprise customers how the Cisco TelePresence Directory can help them extend their video community.
Read my Top 5 Myths Article
Read my top 5 article and find out how you can focus your marketing and sales efforts on stimulus package initiatives for IT and fast track your efforts in state, local and education markets. Read more
Cisco SMB Select Partner Success Stories – Success Stories to support the launch of Cisco’s SMB Select Partner program and new unified communication and network security solutions.
FileNet Government and Education Industry Case Studies – Supported the launch of FilNet’s vertical industry practice in government and higher education market sectors. Some of these customers also presented at FileNet’s worldwide partner conference that marked the launch of their vertical industry solutions and programs. FileNet was acquired by IBM in 2006.
Check Point Software Customer Reference Program – This is a partner case study that was produced as an outcome of a customer reference program I created to support several product marketing initiatives.
Port Authority Technologies Demand Generation Campaign – As a part of a direct marketing program targeting pharmaceutical and manufacturing industries, I created a campaign and solution fact sheet surrounding information leak prevention. The web event received over 300 registrations during the first event and continued to receive a steady stream of on- demand viewers until the company was acquired by Websense in 2007.
SteelEye Technology Sales Tools – A leading provider of disaster recovery and data replication solutions needed sales tools to enable and recruit channel partners. I created a “cheat sheet” enable their channel partners sell against competing solutions and a channel program and benefits guide to attract new partners.