Online Portfolio
| Tiffeny Price 650.279.9992 411@tiffenyprice.com |
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| Copyright © 2011 Tiffeny Price, Mountain View, CA All rights reserved. 411@tiffenyprice.com |
Welcome!
Here is a good selection of materials that I can share with you online to demonstrate my writing ability, firm technical grounding,
and knowledge of enterprise, SMB channel partner and vertical market audiences. I have many more examples of case studies,
customer messaging, sales enablement assets, and product data sheets in my hard cover portfolio.
It is important to note that I did not and do not provide graphic design or video production services. However, I work with several
designers and marketing agencies in the bay area that I would recommend.
I Love Video!
I love video and there is no doubt in my mind that if you are marketeer in consumer or B2B markets, you know that video is your next
voice to help you reach new customer segments. Here are two of many more videos coming up that I had the privilege to work on at
Cisco with a very talented group of individuals.
If there is one thing I learned about creating a professional video is that it takes quite a few people with different skill-sets, a high
level of discernment, and excellent problem solving skills.I supported each of these videos with script review and edit, employee
casting calls, location scouting & negotiation and acted as an onset problem solver and technician.
Watch Connect to Everyone, Everywhere
Learn about the Cisco TelePresence Exchange System
Stay tuned for business use case videos for cloud based collaboration solutions to be released later this summer.
Use Cases are Hot!
High tech marketing in 2012 brings new interest and attention on building and validating innovative use cases to help customers
justify new technology acquisition within their organization. Demonstrating use cases with video is a powerful way to get a complex
message across simply and in terms customers easily can relate to.
In this 3-part use case demonstration we meet Monay; a mobile payment technology start up with offices across the nation. Watch
how they use the Cisco Callway service to bring their company together, connect outside resources to support their initiatives, and
drive employee productivity so the company can move fast on new opportunities.
Check out the use case series supporting the launch of the new Cisco Callway subscription based video conferencing service for
the growing business.
Better Connect Remote Employees
Drive Team Productivity
Develop External Relationships
Connected Customers -Communities and Ecosystems
The first thing a customers will usually ask when considering equipping their company with inter-company Cisco TelePresence
capabilities, is "so who can I call?" Cisco has an answer for that. Here is a solution brochure that I wrote telling enterprise
customers how the Cisco TelePresence Directory can help them extend their video community.
Read my Top 5 Myths Article
Read my top 5 article and find out how you can focus your marketing and sales efforts on stimulus package initiatives for IT and fast
track your efforts in state, local and education markets. Read more
Intel Case Study
The Intel® Enabled Server Acceleration Alliance Helps Canadian Retailer win Government Contracts
Cisco SMB Select Partner Success Stories – Success Stories to support the launch of Cisco’s SMB Select Partner program and
new unified communication and network security solutions.
At Bay Creek Resort the Finer Things are Just a Phone Call Away
A Secure Network Foundation by Hi-Link and Cisco makes the Metric for Supporting Business Expansion
SMB Customer Racine Federated Surges Ahead with a Secure Network Foundation from Clifton Gunderson and Cisco
Tri-State Water Business Communication System Pays Back Big Dividends Thanks to Cisco SMB Select Partner AOS Global
FileNet Government and Education Industry Case Studies – Supported the launch of FilNet’s vertical industry practice in
government and higher education market sectors. Some of these customers also presented at FileNet’s worldwide partner
conference that marked the launch of their vertical industry solutions and programs. FileNet was acquired by IBM in 2006.
Kentucky State Police CRASH System Paves the Way to Safer Highways and Byways – Real Time Collision Data Saves Lives
VA Tax Overhaul Realizes Quick, Accurate, and Comprehensive Customer Services – Without Pains in the Budget
Park University Reduced Admissions Processing from One Month to Two Days – Content Management Ahead of its Class
Check Point Software Customer Reference Program – This is a partner case study that was produced as an outcome of a
customer reference program I created to support several product marketing initiatives.
IPC enjoys Total Access Protection thanks to Check Point’s secure remote access solutions
Port Authority Technologies Demand Generation Campaign – As a part of a direct marketing program targeting pharmaceutical
and manufacturing industries, I created a campaign and solution fact sheet surrounding information leak prevention. The web event
received over 300 registrations during the first event and continued to receive a steady stream of on- demand viewers until the
company was acquired by Websense in 2007.
Solution Fact Sheet – Stopping Information Leaks
SteelEye Technology Sales Tools – A leading provider of disaster recovery and data replication solutions needed sales tools to
enable and recruit channel partners. I created a “cheat sheet” enable their channel partners sell against competing solutions and a
channel program and benefits guide to attract new partners.
Sales Cheat Sheet
Partner Program Guide
Here is a good selection of materials that I can share with you online to demonstrate my writing ability, firm technical grounding,
and knowledge of enterprise, SMB channel partner and vertical market audiences. I have many more examples of case studies,
customer messaging, sales enablement assets, and product data sheets in my hard cover portfolio.
It is important to note that I did not and do not provide graphic design or video production services. However, I work with several
designers and marketing agencies in the bay area that I would recommend.
I Love Video!
I love video and there is no doubt in my mind that if you are marketeer in consumer or B2B markets, you know that video is your next
voice to help you reach new customer segments. Here are two of many more videos coming up that I had the privilege to work on at
Cisco with a very talented group of individuals.
If there is one thing I learned about creating a professional video is that it takes quite a few people with different skill-sets, a high
level of discernment, and excellent problem solving skills.I supported each of these videos with script review and edit, employee
casting calls, location scouting & negotiation and acted as an onset problem solver and technician.
Watch Connect to Everyone, Everywhere
Learn about the Cisco TelePresence Exchange System
Stay tuned for business use case videos for cloud based collaboration solutions to be released later this summer.
Use Cases are Hot!
High tech marketing in 2012 brings new interest and attention on building and validating innovative use cases to help customers
justify new technology acquisition within their organization. Demonstrating use cases with video is a powerful way to get a complex
message across simply and in terms customers easily can relate to.
In this 3-part use case demonstration we meet Monay; a mobile payment technology start up with offices across the nation. Watch
how they use the Cisco Callway service to bring their company together, connect outside resources to support their initiatives, and
drive employee productivity so the company can move fast on new opportunities.
Check out the use case series supporting the launch of the new Cisco Callway subscription based video conferencing service for
the growing business.
Better Connect Remote Employees
Drive Team Productivity
Develop External Relationships
Connected Customers -Communities and Ecosystems
The first thing a customers will usually ask when considering equipping their company with inter-company Cisco TelePresence
capabilities, is "so who can I call?" Cisco has an answer for that. Here is a solution brochure that I wrote telling enterprise
customers how the Cisco TelePresence Directory can help them extend their video community.
Read my Top 5 Myths Article
Read my top 5 article and find out how you can focus your marketing and sales efforts on stimulus package initiatives for IT and fast
track your efforts in state, local and education markets. Read more
Intel Case Study
The Intel® Enabled Server Acceleration Alliance Helps Canadian Retailer win Government Contracts
Cisco SMB Select Partner Success Stories – Success Stories to support the launch of Cisco’s SMB Select Partner program and
new unified communication and network security solutions.
At Bay Creek Resort the Finer Things are Just a Phone Call Away
A Secure Network Foundation by Hi-Link and Cisco makes the Metric for Supporting Business Expansion
SMB Customer Racine Federated Surges Ahead with a Secure Network Foundation from Clifton Gunderson and Cisco
Tri-State Water Business Communication System Pays Back Big Dividends Thanks to Cisco SMB Select Partner AOS Global
FileNet Government and Education Industry Case Studies – Supported the launch of FilNet’s vertical industry practice in
government and higher education market sectors. Some of these customers also presented at FileNet’s worldwide partner
conference that marked the launch of their vertical industry solutions and programs. FileNet was acquired by IBM in 2006.
Kentucky State Police CRASH System Paves the Way to Safer Highways and Byways – Real Time Collision Data Saves Lives
VA Tax Overhaul Realizes Quick, Accurate, and Comprehensive Customer Services – Without Pains in the Budget
Park University Reduced Admissions Processing from One Month to Two Days – Content Management Ahead of its Class
Check Point Software Customer Reference Program – This is a partner case study that was produced as an outcome of a
customer reference program I created to support several product marketing initiatives.
IPC enjoys Total Access Protection thanks to Check Point’s secure remote access solutions
Port Authority Technologies Demand Generation Campaign – As a part of a direct marketing program targeting pharmaceutical
and manufacturing industries, I created a campaign and solution fact sheet surrounding information leak prevention. The web event
received over 300 registrations during the first event and continued to receive a steady stream of on- demand viewers until the
company was acquired by Websense in 2007.
Solution Fact Sheet – Stopping Information Leaks
SteelEye Technology Sales Tools – A leading provider of disaster recovery and data replication solutions needed sales tools to
enable and recruit channel partners. I created a “cheat sheet” enable their channel partners sell against competing solutions and a
channel program and benefits guide to attract new partners.
Sales Cheat Sheet
Partner Program Guide