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Education Partnerships Spells Success for Tegrity
Overview
Tegrity Corporation, with headquarter
offices in San Jose, California, creates
innovative e-learning technology
products. Tegrity’s sales and marketing
efforts initially focused on the corporate
training market. Soon after Tegrity
realized their product’s potential in the
education market, and sought expertise
to launch their products in new
educational markets and drive new
channel partnerships.
Tegrity Corporation, with headquarter
offices in San Jose, California, creates
innovative e-learning technology
products. Tegrity’s sales and marketing
efforts initially focused on the corporate
training market. Soon after Tegrity
realized their product’s potential in the
education market, and sought expertise
to launch their products in new
educational markets and drive new
channel partnerships.
The Business Imperative
Tegrity had a compelling story to tell and
good media contacts to drive PR in the
educational community. The company
needed increased market exposure within
niche educational communities and
recruitment of network channel partners
focusing on the K-12 market. Field sales
needed to be prepared for selling in the
education markets by understanding
different strains of funding, procurement
processes, and how to enable a new set of
education focused channel partners.
Tegrity had a compelling story to tell and
good media contacts to drive PR in the
educational community. The company
needed increased market exposure within
niche educational communities and
recruitment of network channel partners
focusing on the K-12 market. Field sales
needed to be prepared for selling in the
education markets by understanding
different strains of funding, procurement
processes, and how to enable a new set of
education focused channel partners.
Bottom Line Results
Over an 18-month engagement Tegrity was
able to form channel partnerships to realize
a nationwide network of channel partners
ready to participate in joint lead generation
programs and sales opportunities.
Highlights include:
Over an 18-month engagement Tegrity was
able to form channel partnerships to realize
a nationwide network of channel partners
ready to participate in joint lead generation
programs and sales opportunities.
Highlights include:
 | Field sales built a pipeline of leads and | |
| sales opportunities resulting in a 50% increase in incremental sales in the first half of the year |
| Inside sales learned the best practices | |
| for “following the money,” and qualifying sales prospects, by tracking title grants and other strains of educational technology funding |
| Tegrity products continue to be featured | |
| among educational institutions that serve as a showcase for innovative use of technology, including New Tech High School in Napa, California, and magnet schools throughout the nation |
| "Tiffeny was an instrumental factor in building our relationship with Acer America resulting in the co-development of a set of products for education." Michael Gjerstad, Director of Sales, Tegrity Corporation |
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